Todd Spangler NY Digital EditorDisney, looking to gain synergies of scale, created a new Advertising Platforms team merging the company’s advertising technology and product operations — including Hulu’s — into a single team.The Walt Disney Direct-to-Consumer and International Technology group’s new Advertising Platforms team will be led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms, which he joined in 2018.
The group brings together the existing Hulu and DTCI Advertising Product and Technology’s teams to develop strategies, technologies, tools and products for linear TV, streaming and digital advertising across the media conglomerate.The consolidation move aligns the ad-tech side of the Mouse House with the.
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