Nick Vivarelli International CorrespondentDiscovery continued to expand its footprint in Italy in 2020, and has cracked the country’s top three networks.The media giant’s linear channels last year commanded an almost 8% average audience share, up 4% compared with 2019, bolstering its standing as the country’s third free-TV player after state broadcaster RAI and private network Mediaset.Year-end figures for Discovery’s now bolstered linear success in Italy –– where free-TV viewers grew during the pandemic –– are being released just as the company best known globally as a cable player, is rebranding and re-launching its Discovery Plus streaming service across Europe.
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