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CTAM Confirms Virtual TCA Press Tour Alternative In August, With Netflix Back In The Mix

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Dade Hayes Finance EditorTCA’s summer press tour was canceled in May due to COVID-19, but the Cable and Telecommunications Association for Marketing is keeping a version of the tour concept alive with a week of online panels.CTAM, which has long presented a slate of non-broadcast days during TCA press tours by arrangement with the critics’ group, will host sessions August 3 through August 7 for both TCA members and non-members.

Netflix, notably, is returning to the CTAM lineup after a two-year absence.Cable networks remain a key part of the auspices of CTAM, and this summer’s sessions will include panels featuring Lifetime, National Geographic, AMC Networks and BYU TV.

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