Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686K U.S. households over the four-day Memorial Day holiday weekend according to today’s figures from Samba TV.
It’s a number that’s 39% less than the 4-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S.
households over Sept. 4-7, 2020.Both titles were available to Disney+ subscribers at the extra cost (to own) of $29.99. While Mulan wasn’t released in theaters stateside due the deeper phases of the pandemic last year, Cruella actually had the benefit of opening in 3,892 U.S./Canadian theaters this past weekend to $26.5M.
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