By Peter White International Co-Editor ITV has revealed the impact of the coronavirus on its business including a deferment on advertising for the upcoming James Bond movie and putting in place contingency plans around major sporting events such as the Euro 2020 soccer tournament and Six Nations Rugby.
The British broadcaster noted in its full-year financials that it has seen an impact from travel advertising deferments relating to the global pandemic and its financials results call was dominated by questions about how the outbreak is hitting the business.
CEO Carolyn McCall admitted that the move of Bond feature, No Time To Die, as revealed by Deadline yesterday, will have an impact on advertising this quarter.
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