ITV Offers Discounts for Ad Bookings Amid Coronavirus Crisis
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hollywoodreporter.comU.K. TV giant ITV has offered marketers discounts and other incentives if they make advertising bookings amid the coronavirus pandemic, according to sources.
The company, led by CEO Carolyn McCall, recently said that advertising demand has deteriorated given the ongoing global crisis.
ITV late last month told marketers that it was relaxing its stance on fees that it usually charges for late bookings, effectively waiving them.
It also said that new linear channel and VOD ads ordered for March and April would benefit from a 23 percent discount. ITV also said it would relax charges for amendments to campaign dates and lengths, with ad spot deferments directly linked to the pandemic that are prepaid and recommitted within the calendar year also.
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