GameSquare Esports Launches Content Studio With Former FaZe Clan Exec, Jordan Fisher Joins Original IP Development Team

deadline.com:

International esports and gaming company GameSquare Esports will bolster its original programming efforts by launching Fourth Frame Studios, a content production and creative execution studio, helmed by former FaZe Clan VP of Content Oluwafemi “Femi” Okusanya.Led by Okusanya, who will serve as Head of Studio, Fourth Frame seeks to leverage its understanding of Gen Z audiences and its network of creators to create and produce culturally relevant content for clients across a number of industries including gaming, sports, fashion, entertainment and consumer products.

Fourth Frame will focus on developing premium long-form and short-form video content, curating and executing experiential in-person events, and creating digital products and experiences such as AR and VR environments in the metaverse.“We identified a gap in the market between high-end, strategic content production needs from brands and in-depth, in-house knowledge of how to stay relevant amongst hard-to-reach audiences such as gamers,” said Justin Kenna, CEO of GameSquare Esports. “Femi’s unique experience will enable him and the Fourth Frame Studios team to create bespoke programs for brands that can be distributed to every platform where the next generation of consumers are.”“With an unrivaled ability to connect with youth culture and access to a vast network of talented creators, Fourth Frame Studios is positioned to shake up the digital content space in a major way,” said Okusanya “We’re committed to telling stories from different points of view and creating culturally impactful entertainment that is representative of gamers and their broader interests.”Also joining the Fourth Frame Studios team is The Flash and Work It actor Jordan Fisher, who will serve