Coronavirus Gives 60% Boost to Mobile Streaming in South East Asia
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variety.comBy Patrick Frater Asia Bureau Chief Online video weekly minutes on mobile devices leaped by 60% in aggregate across in Southeast Asia, as the coronavirus pandemic sparked lockdowns and stay at home orders.
According to a survey conducted by consultancy and research firm Media Partners Asia weekly consumption grew from 36.4 billion minutes in mid-January to 58 billion minutes per week by April 11. (The methodology combines passively observed digital behavior and empirical survey data, and covers online video and gaming.) “The penetration of streaming video has increased dramatically during this pandemic as millions have been forced to operate from home.
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