THIS Morning fans were left cringing after Ore Oduba kept referring to Coronation Street star Steven Arnold as his character's name.
The 34-year-old presenter, who hosted the show today with Rochelle Humes, called him 'Ashley' four times during an interview.
Steven, who played Ashley Peacock on Corrie for 16 years starting as a lad back in 1995, was too polite to correct him. Viewers at home were left cringing as Ore asked: "Do you remember, Ashley, what it was like walking onto those cobbles for the first time?" He then went on to use Steven's character name instead of his real one another three times.
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