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Simon Cowell
Simon Phillip Cowell (born 7 October 1959) is an English television personality, businessman and record executive. He has judged on the British television talent competition series Pop Idol (2001–2003), The X Factor (2004–2010, 2014–present) and Britain's Got Talent (2007–present), and the American television talent competition series American Idol (2002–2010), The X Factor (2011–2013), and America's Got Talent (2016–present). Cowell is the principal, founder and chief executive of the British entertainment company Syco.
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Consumers Want Diverse Content, A Greater Voice And, Of Course, More Live Sports Post Pandemic, UTA Study Finds

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deadline.com

In a post-Covid world, media consumers plan, unsurprisingly, to watch more live sports, but a new study also shows they’ll seek diversity on screen and programming that’s more international, upbeat, educational and participatory that it was pre-pandemic.In other words much of what people found and liked about media during a year of societal disruption is here to stay, according to a report released today by UTA.

The study from its data and analytics division, UTA IQ (called “Forever Changed: COVID-19’s Lasting Impact on the Entertainment Industry”), indicates that consumers plan to tap more content across more platforms and more genres post-pandemic versus pre-pandemic.

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