In a post-Covid world, media consumers plan, unsurprisingly, to watch more live sports, but a new study also shows they’ll seek diversity on screen and programming that’s more international, upbeat, educational and participatory that it was pre-pandemic.In other words much of what people found and liked about media during a year of societal disruption is here to stay, according to a report released today by UTA.
The study from its data and analytics division, UTA IQ (called “Forever Changed: COVID-19’s Lasting Impact on the Entertainment Industry”), indicates that consumers plan to tap more content across more platforms and more genres post-pandemic versus pre-pandemic.
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