NBCUniversal has wrapped its upfront advertising sales for the upcoming season, describing it as a “watershed moment and a clear signal that everything has changed.”Jeff Shell, the company’s CEO, confirmed the news during a virtual appearance at a Credit Suisse investor conference.
Sales chief Linda Yaccarino also wrote a blog post with further details.No pricing information was offered by Shell, though he said it was “the strongest upfront in the history of NBCUniversal.” After a dire 2020 due to the coronavirus pandemic, media companies have seen their advertising fortunes rebound this year.
Led by digital, the overall ad market has seen a broad-based revival as the economy recovers and Covid-19 infection rates decline.At the same time,
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