Churning ‘Butter’: BTS’ Mega-Hit Is Variety’s Record of the Year
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variety.comMike Wass How do you follow an all-conquering, Grammy-nominated hit like BTS’ “Dynamite”? By strategically crafting an even bigger one.
That was the goal a group of songwriters and producers set for “Butter.” And, remarkably, they achieved it. The K-pop group’s second English-language single, Variety’s Hitmakers Record of the Year, broke YouTube and Spotify marks during its 10-week reign at No.
1 on the Billboard Hot 100.“Butter” was recorded at the start of 2021. But the song’s journey began three years earlier when Stephen Kirk penned a banger called “Down to a Tee.” Hibernating on his computer, it came to mind when songwriter-producer Rob Grimaldi reached out in search of material for BTS.
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