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China’s Streamer Bilibili Aims to Embrace a Wider Audience Without Alienating Its Fans

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variety.com

By Rebecca Davis editor If you want to put your finger on the pulse of China’s Gen Z, you’d best prepare a hot compress for your bleeding eyeballs and get ready to spend a few hundred hours watching videos on Chinese streamer Bilibili.

The NASDAQ-listed site is often referred to as China’s YouTube, yet it is perhaps spiritually closer to a cross between Reddit and Twitch.

A sampling of more accessible yet “very Bilibili” videos might include a multi-hour live-stream of a girl simply doing her homework alone in her room; a vintage Korean anime show redubbed in absurdist fashion into local Chinese dialects; and a mashup of Joaquin Phoenix’s Joker in conversation with old-school comedian Zhao Benshan, ending in the pair dancing to

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