Channel 5 Boss Ben Frow: Coronavirus Crisis The Biggest Creative Challenge In ViacomCBS Network’s History
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deadline.comBy Jake Kanter International TV Editor Viacom International Media Networks’ UK director of programs Ben Frow has spoken to BBC Radio 4 about how he is navigating the British free-to-air network Channel 5 and his wider portfolio through the coronavirus pandemic.
Frow, who was promoted to the group role last year after running Channel 5 since 2013, told The Media Show that the crisis — which has shut down most TV production and ravaged advertising revenue — has brought about “the most creatively challenging time we have ever had as a broadcaster.” He said Channel 5 is not as exposed as some broadcasters, given it is heavily stocked with factual programming and is less reliant on drama, but still has “big issues” and must now “dig really
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