Mónica Marie Zorrilla Since its founding in 2006, CBS Entertainment’s first-run distribution division has been known as CBS Television Distribution.
But starting today, in an attempt to fuse with an evolved media landscape and CBS’ brand strategy to-date, the syndication company has been rebranded to CBS Media Ventures.
With a new name comes a new brand identity, which includes a logo that draws on the iconic CBS Eye and a remix of CBS’ current five-note mnemonic on its programming.“This new name better reflects who we are and positions us for limitless opportunities in the future,” Steve LoCascio, president of CBS Media Ventures, said in a statement. “In addition to our core business of producing and distributing leading first-run series,.
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