Joe Otterson TV ReporterCasey Bloys is exploring a whole new range of programming options as he takes the creative reins at HBO Max.Bloys has been at the helm of HBO programming for a few years now, but was promoted to chief content officer of HBO and HBO Max back in August.
In a keynote conversation on day one of Variety‘s Virtual FYC Fest, Bloys said that overseeing the streamer means looking at genres the premium cabler has not traditionally aired.“HBO got to about 35 million subscribers, and that was about the cap,” Bloys told Variety‘s executive editor of TV, Daniel Holloway.
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