Cadbury has been making chocolate for 196 years in the UK and during that time, their iconic logo hasn't changed all that much.
Since 1921 the logo has been based on the signature William Cadbury, grandson of John, who established the company. However, the chocolate giants, known for their Dairy Milk, Twirl and Crunchie bars, have recently given the logo a revamp, for the first time in 50 years and the new design reportedly could have cost them hundreds of thousands of pounds.
And while that price is staggering, what's really mind-boggling, is that the new one doesn't look all that different from it's predecessor.
The new Cadbury logo still features the same gold text on a deep purple background, only now it's not quite as chunky, it's a
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