The "world's first social music streaming app" is targeted at Gen Z. MUMBAI — India's increasingly crowded and competitive audio streaming market has a new contender.
On Wednesday (March 4), ByteDance launched Resso, a freemium service aimed at Gen Z that is being marketed as the "world's first social music streaming app." The new service employs distinguishing features like "vibes, comments and lyrics quotes," which will enable users to "connect, engage and express," and have been developed keeping in mind Gen Z's existing behavior on social media, says Hari Nair, the head of music content and partnerships at Resso India.
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