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India Comes to Terms With Coexistence of Streaming and Theatrical

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variety.com

Naman Ramachandran The Indian entertainment industry is coming to terms with the reality that the streaming business has put down roots, and grown, while cinemas remain in lockdown due to the coronavirus pandemic.Shoojit Sircar’s “Gulabo Sitabo,” starring Amitabh Bachchan and Ayushmann Khurrana, became the first mainstream Bollywood film to bypass theatrical and premiere directly on Amazon Prime Video in June. “I bit the bullet first,” said Sircar. “There were a lot of unhappy reactions from a lot of people.

But for the next five to seven months, this is going to be the release platform, until the time we are absolutely fearless to go to the theatres.”Sircar was speaking at a panel on Thursday during E-Frames, the virtual version of the.

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