BWR — one of Hollywood's long-standing and high-profile public relations, marketing and events firms, once home to dozens of A-list actors and top talent publicists — is no longer.
Effective immediately, parent company Burson Cohn & Wolfe on Thursday afternoon confirmed to The Hollywood Reporter that it is combining the BWR Brand into BCW Entertainment.
As a result, some BWR staffers will segue to BCW, while others are being let go. The move comes, in part, due to the devastating economic impact of the COVID-19 pandemic, but that's not the only reason.
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