Buying art as a gift for a loved one can be tricky - here's how to do it well

telegraph.co.uk:

#artistsupportpledge. All the work offered there is £200 or under. You could also look at the prints offered by Vide Atelier (which is a commission-free artist focused edition space), at House of Voltaire (which supports the Studio Voltaire artist studios), and the editions shop at the Whitechapel Gallery.With a greater budget, with thousands to spend, you can begin to look at original work from emerging artists.

Unless you spend a lot of time involved in the art world, you’re not going to be aware of who these artists are, but you can approach a gallery that you trust and that seems to exhibit interesting work.In the art worlds within art worlds there are serious gallerists who are committed to promoting art that they genuinely believe in.