Todd Spangler NY Digital EditorDigital-media company Bustle Digital Group continued its roll-up play: It has acquired Some Spider Studios, the holding company of parenting content brands Scary Mommy, Fatherly and The Dad.
The all-stock deal is worth around $150 million, Variety confirmed.Some Spider Studios is BDG’s ninth acquisition to date. The Some Spider brands will join BDG’s portfolio of other sites, which include Bustle, The Zoe Report, Nylon and Elite Daily.
BDG’s purchase of Some Spider Studios was previously reported by the Wall Street Journal.BDG is headed by founder/CEO Bryan Goldberg.
Prior to starting Bustle in 2013, Goldberg co-founded sports publisher Bleacher Report, which was acquired by Turner. According to Bustle.
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