Burger King to sell 37-cent Whoppers to celebrate birthday
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nypost.com667-calorie flame-grilled beef sandwich generally runs customers in the $4 range. The Perks program was started by the chain earlier this year and offers members free or heavily discounted food in a style similar to Starbucks’ Rewards program.The heavily-discounted lunch announcement follows Burger King’s revelation earlier this week that in order to speed up its drive-thru lanes, it will cut a number of menu items.
The decision follows drive-thru times at the chain steadily increasing over the past year, CNBC reported. “Given the volume increases in drive-thru, it’s a really easy win in terms of driving additional volume in our business,” Jose Cil, CEO of the chain’s parent company, Restaurant Brands International, said at a Tuesday.
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