She will take over from Jackie Lee-Joe, the former chief marketing officer of BBC Studios that has been serving as Netflix's CMO since September. Bozoma Saint John has been named the chief marketing officer at Netflix, exiting her current CMO post at Endeavor, a position she has held since 2018.
Saint John will take over for Jackie Lee-Joe, the former BBC Studios CMO who was tapped to lead marketing at Netflix in July 2019.
Lee-Joe had been filling a role previously held by Kelly Bennett, who stepped down from his role that year after six years at the streamer. "Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone," said Netflix content chief Ted Sarandos.
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