Joe Biden's presidential campaign says it is spending $280 million to reserve TV and digital advertising time across the country, in what campaign manager Jen O’Malley Dillon says is the "largest presidential campaign advertising time reservation in history." As is usually the case in presidential election years, the lion's share of the ad spend is in states that the campaign believes will be competitive.
But in a memo outlining the ad buy, O'Malley Dillon also notes that it includes national TV buys on broadcast and cable. "A significant portion of our reservation will be :60 ads, allowing for longer-form creative and higher-quality impressions with voters as we head into the election," she writes. "Additionally, our reservation will.
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