In May 2021, J. Cole released his sixth studio album ‘The Off-Season,’ his most intentional work to date which represents his culmination of committing to the craft.
The album artwork features a calm Cole with a fiery basketball hoop behind him—evoking a feeling of dedication and persistence—while continuing his career-long basketball motif.
To get a closer look, Genius sat down with Dreamville exec Felton Brown and photographer Justin Francis. It’s Brown’s job as VP of Creative Services at Dreamville to see Cole’s vision. “We have to keep the sports theme but we can’t make it feel or look like anything else that we’ve already put into the world,” said Brown.
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