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BBC Empowers Genre Heads, Cuts Channel Controller Roles in Bid to Grow Digital
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variety.comManori Ravindran International EditorThe BBC, like most major media organizations in 2020, is betting big on digital, with new plans afoot to energize the growth of the U.K.
public broadcaster’s primary digital hub and catch-up service, iPlayer.Chief content officer Charlotte Moore is restructuring the Beeb’s television division accordingly around a new iPlayer-focused strategy, which is coupled with plans to bring “radical change” to the way content is commissioned by doing away with channel controller positions and empowering the broadcaster’s genre chiefs.By doing so, the broadcaster will become less focused on whether a potential show is a BBC One or BBC Two series, and place more emphasis around its content and fit within the wider.
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