As Podcast Audiences Grow More Diverse, Nielsen Reveals Listening Choices Of Various Audience Groups
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deadline.comNielsen, building on several of its recent reports about consumption of media by diverse audience groups, has broken out the kinds of podcasts that resonate most with those listeners.Average listening time for Asian Americans, Blacks, Hispanics, people with disabilities, and LGBTQ+ is about three hours a week, the company noted in a new set of insights today.
Music, it said, is the most popular type of podcast for Blacks, Hispanics and people with disabilities, while LGBTQ+ listeners gravitate to fiction titles and Asian Americans tend to seek out shows about technology.
For all podcast listeners, comedy is the top overall category. (See a chart with complete rankings below.)In its newest findings, Nielsen nodded to reports it has issued in
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