Finally! After months of speculation and weeks of subtle easter eggs, Ariana Granda has officially opened up about her new brand, r.e.m.
beauty. In a Friday, September 10, interview with Allure, the 28-year-old star confirmed that she’s had her line in the works — and under wraps — for quite some time. “Covering the secret for the past two years and having testers and samplers in my purse and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know, sweating,’” the “7 Rings” singer told the outlet. “It was so hard to keep a secret for this long.” While details like the release date, packaging, formulas and more remain to be determined, Grande, who working on the line with beauty incubator Forma
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