Apple CEO Tim Cook Addresses George Floyd Protests In Open Letter: “We Must Do More”
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deadline.comBy Dade Hayes Finance Editor In an open letter titled “Speaking Up on Racism,” Apple CEO Tim Cook urged the company’s employees to confront “the everyday experience of deeply rooted discrimination.” The tech exec did not identify a specific dollar amount, but said the company is “donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.” Beyond any financial contributions, his letter called for soul-searching across the board in the wake of the Memorial Day death of George Floyd in police custody, a killing that Cook called “senseless.” Cook said simply waiting for the crisis to pass would not be acceptable. “This is a moment when many people may want nothing more than a
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