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Amid India’s Pandemic, Independent Artists Thrive Outside the Bollywood Machine
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variety.comAnurag Tagat August is traditionally a vibrant period for India’s music industry, with myriad music festivals announced from October through February and tour dates booked for international artists — all of which provides a crucial boost for the independent community operating outside the film arena.
In the cautious months throughout the pandemic, none of this has been possible, but new innovation across the industry is helping audiences go beyond film-led music to discover a bustling independent scene.In the 18 months since Spotify launched in India — focusing on India’s independent artists who are mostly unattached to film music aspirations — digital music distributors, record labels and more are releasing music outside of the Bollywood.
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