PUTTING Alison Hammond and Dermot O'Leary in the hosts' seat of This Morning has proved a huge hit for ITV. Their ratings are 44 per cent higher than their predecessors Ruth Langsford and Eamonn Holmes.
The presenters' debut show Friday 8 January drew in 1.41million viewers, 200,000 more than tuned in for Eamonn and Ruth's final episode in December.
That's a whopping 44 per cent increase and 21 per cent of the audience share. Ruth and Eamonn did not sign off with a whimper, managing to bag 23 per cent of the audience for their final shows.
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