Austin-based Alamo Drafthouse Monday renamed its new lower Manhattan theater the Ivan Reitman Cinema after the prolific director of Ghostbusters — and ahead of the theatrical release of Ghostbusters: Afterlife, helmed by his son Jason Reitman.Both Reitmans were on site for the solemn occasion to inaugurate a giant statue of the Stay-Puft Marshmallow Man, complete with gothic columns and Terror Dog gargoyles.It’s a great bit of marketing by Alamo.
As the film rolls out at its 36 locations, the chain, which features full restaurant service and in-house bars, will offer Ghostbusters-themed cocktails (Ectoplasmic Residue, anyone?), original poster art and a custom pre-show featuring “a kaleidoscope of nostalgia-inducing pop ephemera that fans
Read more on deadline.com