The account behind the viral Instagram campaign that promised to plant a tree with every pet photo posted, has had to apologise for not being able to stick to their word.
As millions of pet photos were uploaded to Instagram with the caption ‘We’ll plant 1 tree for every pet picture’, it became apparent to those who started the thread that they couldn’t follow through with their promise.
Get exclusive celebrity stories and fabulous photoshoots straight to your inbox with OK!'s daily newsletter. You can sign up at the top of the page.
Now, the account responsible for posting the original photo that triggered people around the world to share their pooches on social media, have shared a statement addressing the thread. “We posted the new “Add.
Read more on ok.co.uk