NATPE Miami would hardly be the same without a splashy, big, packed and convivial Globo showcase, a fixture for buyers. But, held totally online, this year’s NATPE Virtual Miami, whoch kicks off on Jan.
19, is hardly the same. So it’s heartening to see Globo going for broke with its Jan. 15 Upfront, which catches the Brazilian TV giant, as so many large players in Latin America, with new structures, management and content.
Following, five quick takes on what to expect from the event.Already hosting Brazil’s biggest linear TV network, its leading satellite-cable operator and its biggest Brazilian OTT service, Globo has now brought all three under the same roof. “There’s Only One Globo,” its Upfront slogan reads.
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