Dade Hayes Finance EditorYouTube delivered its ninth annual NewFronts presentation to digital ad buyers, in a shorter, online format it dubbed “Brandcast Delivered.”The video heavyweight introduced YouTube Select, which it described as a “reimagination and unification” of the Google Preferred program and other efforts to make the platform viable for advertisers.
While YouTube has continued to gain audience, particularly during COVID-19, it also continues to contend with concerns on the part of some brands about where their messages could land.
Some advertisers and agencies have had to withdraw from YouTube in recent years after their spots ran in front of objectionable content.
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