the launch of the Dyson Supersonic in 2016, which comes at a price of £330, and its Airwrap two years later, at £450.Amid rave reviews for the latest appliance, few have baulked at the price.
Today, women ask for hairdryers as birthday presents or – in a move that would horrify Carrie Bradshaw – treat themselves to a new hair appliance over a pair of expensive heels.
High-end gyms and hotels are judged by how luxurious their hairdryers are – another form of advertising – in addition to stocking verbena-scented body washes and fluffy towels.
But is it all hot air?The boom began around the millennium, when straighteners emerged as the gateway drug for pricy at-home appliances.
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