WME Signs Toronto Raptors President Masai Ujiri in All Areas
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variety.comEthan Shanfeld WME Sports has signed Masai Ujiri, vice chairman and and president of the Toronto Raptors Basketball Club and alternate NBA governor, in all areas.The agency will focus on expanding Ujiri’s business across content, brand partnerships, books, speaking and social impact.
WME most recently served as an advisor during his contract negotiations and will support Ujiri’s business and strategic efforts across Africa and Canada.Ujiri joined the Raptors in 2013 as the first and only African president of a professional sports franchise.
As president, he oversees both the player operations (scouting, draft/free agency, etc.) and business operations (marketing, finance, sales etc.).
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