Why women love a man in a chunky knit sweater

telegraph.co.uk:

new Marilyn Monroe film? Don’t even start. But there is one thing that even the most curmudgeonly person would fail to be aggrieved by, and that’s the sight of a lovely man in a lovely knit.

Or rather, the sight of any man in a lovely knit, since a lovely knit can even make a despot look cuddly.With the arrival of October comes peak knitwear season, and never more usefully than in 2022, when many of us have already decided that layering up is more financially prudent than turning up the heating – or even putting it on at all.

Happily, knitwear is the one item of clothing that British men don’t often get wrong. Fleece might be popular this season, but it’s a rotter to get right, and can end up making the wearer look like he’s off to climb Mont Blanc, rather than the pub that is his actual destination.Most men might imagine that it’s the sight of Daniel Craig in a tux, smouldering while holding a gun, that causes a woman’s heart to pump faster.

Actually, it’s Colin Firth in a chunky jumper. There’s something about the juxtaposition of tough guy and cosy knit that is particularly pleasing, though the hypothesis works equally well when you replace “tough guy” with “pop star”, “sportsman” or even “monarch”.