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Why Spotify Is Still Sprinting for Maximum Market Share
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billboard.comPodcasting has helped Spotify accelerate its user growth. It hasn’t come cheap, but the strategy is already paying off. Will others follow?
At 12 years old, and 23 months after going public, Spotify is still acting more like a venture capital-funded startup than a company traded on the New York Stock Exchange.
From one point of view, Spotify is presciently building for the future, embracing podcasts and shifting its identity from music to audio in general.
But from another vantage, Spotify is running for its life -- because it has to. Key Takeaways: 1. The race is on: Spotify and other streaming services face an enormous addressable market in the next five years.
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