When the going gets tough, the most inventive galleries get going As the enormity of the impact of Covid-19 sinks in, observers are wondering what the art market will look like when the pandemic dies down.
What and who will have survived? Particular concern is reserved for the smaller galleries which, if they are not making sales, cannot pay rent or afford sophisticated digital technology to attract online buyers.
But the art trade has proved resilient in the past; look how it bounced back from the 2008 banking collapse, the 9/11 terrorist attacks, and the early Nineties global recession.
Many commercial galleries have displayed impressive levels of inventiveness. One strategy has been to highlight items in their collections with a Covid
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