et al have decided to go with the nothing option.For Brian Duffy, CEO of the Watches of Switzerland Group, which owns 15 stores in the UK as well as several monobrand boutiques and airport salons plus a further four outlets in the US, the decision not to extend tax-free shopping to our European neighbours, makes no sense. “It is simple,” he says. “If we allowed everyone to shop tax free, we would have more visitors coming into the country and more would shop.
As things stand, 90 per cent of our visitors will no longer buy here from 1 January 2021 – even if they come at all – purchases will simply move geographically, particularly to Paris.
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