Wheelhouse, the business set up by Brent Montgomery, founder of Pawn Stars producer Leftfield, has launched a division designed to develop content from digital influencers.The company has launched Wheelhouse DNA to create original content for digital-native talent.
It is teaming with TikTok and YouTube stars to develop original content for short-form platforms as well as linear networks and streamers.It has projects in development at Netflix and Discovery+ and is working on scripted, unscripted, animation programming.The company has also signed a 360-deal with influencer Nikita Dragun and her management firm, Slash MGMT for longform programming, podcasts and YouTube content.The beauty and apparel influencer has 12.6M followers on
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