Last week, British superstar rapper J Hus began rolling out a campaign for a new apparel line called The Ugliest — a play on his personal IG handle, @theuglygram.
On its website, the line's new collection includes tees, track pants, and bubble trench coats. When the line was announced, a two minute-long promotional video, which featured a medley of songs from Hus's sophomore album, Big Conspiracy, was uploaded to a YouTube channel titled Spangers Tele.
Today, a second video was posted to the channel, except this time it wasn't explicitly promoting The Ugliest — though Hus and friends are wearing pieces from the line.
Read more on thefader.com