Todd Spangler NY Digital EditorIt’s not HBO Now or HBO Go — it’s just HBO. Well, or HBO Max.WarnerMedia is trying to clean up the confusion with the many product names associated with the premium cable brand.
On Friday, the company announced upcoming changes to its HBO Now and HBO Go apps.First, the HBO Now app and desktop experience will be rebranded as just “HBO,” a change that will roll out over the next few months.
Existing HBO Now subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available — including Roku and Amazon Fire TV — and through play.hbo.com.The separate HBO Max, which debuted May 27, is WarnerMedia’s preferred standalone service.
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