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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Marketing Blitz in Nigeria Pays Off as ‘Tenet’ Spurs Hopes for Cinemas
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variety.comChristopher Vourlias With Nigerian cinemas set to open Aug. 28 for the first time in more than four months, local exhibitors are hoping that Christopher Nolan’s “Tenet” will help a reeling box office return to its pre-pandemic heights.Nolan’s mind-bending, time-twisting thriller, which Warner Bros.
is also releasing in South Africa, Ghana and East Africa on Friday, will be the first test of whether Nigerian movie-goers are ready to return to cinemas that have been shuttered since late March, when coronavirus began spreading in Africa’s most populous nation.Despite sluggish word of mouth around Nolan’s latest blockbuster earlier this year, a marketing blitz by Warner Bros.
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