Mike Shinoda James Murdoch San Francisco performer composer Music and Mike Shinoda James Murdoch San Francisco

Virtual-Musician Startup Authentic Artists, Backed by James Murdoch and Mike Shinoda, Comes Out of Stealth

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variety.com

Todd Spangler NY Digital EditorThe worlds of music and gaming are being pureed together by Authentic Artists, a startup touting an AI-powered virtual artist platform whose backers include James Murdoch’s Lupa Systems and Linkin Park cofounder Mike Shinoda.The San Francisco-based seed-stage company has created prototypes of 12 “supernatural” virtual-artist avatars, which it describes as ranging from a “lo-fi loving cyborg” to a “high-octane, half-iguana DJ.” Viewers are able to give those virtual artists input — yielding what Authentic Artists says is a new kind of gamified, co-creative musical experience.Authentic Artists (at website authentic-artists.ai) says it has developed a proprietary audio-visual production platform that instantly.

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