Instagram users, influencers, and Kim Kardashian, as Instagram is set to walk back its controversial changes to make the app 'more like TikTok'.Instagram was set to introduce TikTok-style full screen videos and photos and increase the number of recommended posts in its newsfeed.This would have pushed down users' friends' posts in favour of algorithmically targeted ads and content from pages they don't follow. READ NEXT: New Sims 4 update accidentally adds 'incest' and 'rapid ageing' to hit life simulator However, after an unlikely intervention from Kim Kardashian and Kylie Jenner, as well as a horde of angry users, Instagram has dropped plans for the changes.
The app will roll back a test version which made it more like TikTok, as well as reduce the number of recommended posts in the feed.Kim Kardashian and Kylie Jenner both shared a post telling Instagram to 'stop trying to be TikTok' and that people 'just want to see cute photos' of their friends.
A petition to prevent the changes and bring back chronological timelines meanwhile attracted hundreds of thousands of signatures.
Instagram boss Adam Mosseri has now said in an interview: "I'm glad we took a risk—if we're not failing every once in a while, we're not thinking big enough or bold enough. "But we definitely need to take a big step back and regroup. [When] we've learned a lot, then we come back with some sort of new idea or iteration.
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