Jill Goldsmith ViacomCBS has named longtime exec Bruce Gillmer to the newly created position of President of Music, Music Talent, Programming & Events effective immediately and reporting directly to CEO Bob Bakish, who continues to make his mark on the newly merged company.
In effect, Gillmer, who started at MTV in 1987, is the company’s new music czar, tasked with aligning and optimizing all music-driven initiatives.“Bruce is a driving force behind many of our most iconic moments in music,” said Bakish.
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