Michael Schneider Variety Editor at LargeViacomCBS has spoken. The conglom leaned into what it deemed its “beautiful ecosystem” of “premium content” in a upfronts presentation that opened with “Survivor” host Jeff Probst leading ViacomCBS stars on a faux “Celebrity Survivor Casting Special.”Leaning in on the idea of synergy inside the ViacomCBS, this year’s presentation made no real distinction between channel brands (except for a brief roundup of the CBS schedule at the very end — with a voiceover rushing through the lineup).Unlike the CBS upfronts of old, when the network would highlight night-by-night strategy and programming initiatives in detail, the focus here was on hammering home the entire company’s library.
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